GET DECISIVE INSIGHTS INTO THE EFFECTIVENESS OF YOUR DIGITAL CONTENT

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Content marketers are facing a fundamental problem: Standard measurements do not capture brand metrics that are essential to measuring ROI and informing strategy.

Dynamic Measure fills this measurement gap. Our turnkey approach, rooted in industry leading expertise in strategic research and consulting, provides content marketers with the elusive attitudinal metrics and insights that are essential for demonstrating ROI and guiding strategy.

Dynamic Measure answers the lingering questions surrounding your online content by measuring:
Brand answers and strategy

HOW IT WORKS

Clients create a project in the portal and provide specific campaign objectives and attributes
A pixel is generated to be placed on the content
While the content is live, Dynamic Measure builds an audience of exposed individuals and an unexposed control group
That audience is immediately recruited to participate in a survey customized based on your stated objectives
Using Dynamic Measure's proprietary approach, your content's brand impact is measured, including its effect on brand awareness, perception, and purchase intent
A custom report assessing the effectiveness of your campaign is live on your dashboard
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